Hogan Enterprises: Flex Lens Shade Product Overview

A lot of photography takes place outdoors, and most of the time the sun is out. It's always a challenge to maneuver around the sun's glare and also against flare. Being that the PhotoPlus Expo brings out the innovative creators and users, there is now a product that will help you win these natural battles, it's called the Flex Lens Shade, by Hogan Enterprises. Here we have Thomas Hogan, the CEO himself, telling us about how this shade works, and why it makes a great addition to your camera accessory bag.

KEY FEATURES:

• Protects photographs from light glare and flare, as well provides a shelter from dust and rain.
• Easy to take on and off with one Velcro strap.
• Very durable; Made with Ballistic Nylon for the shell, with double stitch sewing and finished edges.
• At 1.2 ounces, it is virtually weightless.
• Flat design makes it easy to store in your camera bag.

PERSONAL REMARKS:

A majority of my photographs are taken outside, and most certainly in the day time. Sometimes the sun glaring into my glass makes it impossible to get the shot I'm aiming for. Having a flexible shade on the end of my lens sounds like a great idea, and it is. Personally, I never thought to Jerry-rig any type of shade before, but this solves all the issues one would have doing so. This product would come most in handy for me personally when shooting video outside in the sun. It has it's uses to combat glare and flare from all lights, but I'm hardly in the studio. 

ABOUT FLEX LENS SHADE:

The Flex Lens Shade was developed by Tom Hogan, a professional sports and portrait photographer. As a sports photographer he found that light flare from indoor truss lighting was prevalent while shooting events. With nothing on the market, Tom developed the Flex Lens Shade to block sunlight, indoor lighting and studio lighting to solve the problem of unwanted sun and light flare.

In developing the Flex Lens Shade, we wanted to develop a product that was durable, professional looking and lightweight. With its Ballistic Nylon shell, double stitch sewing and finished edging, the Flex Lens Shade is durable enough for every day use. At only 1.2 ounces, the near weightless Flex Lens Shade can be carried in your camera bag every day with its lay flat design.

We are confident that you will be fully satisfied with your purchase of the Flex Lens Shade and we are sure that you will wonder how you ever survived without it.