This past weekend marked the 30th anniversary of the PhotoPlus Expo, held in New York City at the Jacob Javits Center. There are over 25,000 photo professionals that come from all over the world (yes literally!) to come to this expo and see all the newest innovations, learn from professionals, and have a chance to actually use and buy gear. I took some time to go around and see what was happening in the world of professional photography and I was very impressed by all the exhibitors booths. There were direct representatives from almost every major company there as opposed to some PR or marketing firm. One of the companies I spoke with was MindShift Gear to talk about their newest upcoming launch, the Rotation 180 Panorama.
Make sure to keep your eye out for this bag and it's release in January 2014!
KEY FEATURES:
- Rotating beltpack (can be worn on its own)
- Two tripod carrying options
- Hydration pocket holds up to 3 liter reservoir
- Additional room for jacket, 1-2 layers, hat, gloves, lunch, etc.
- Convenient top storage pocket
- Internal mesh storage pockets
- Backpack load lifter straps
- Lightweight materials
- Breathable padded airflow harness
- Ergonomic and breathable back panel
This bag can easily by the most versatile and convenient bag to be coming out on the market. The ease of carrying a load of gear makes this backpack very attractive, along with it's affordable price point. The rotation belt is my favorite feature, as I enjoy hiking and other activities where I don't want to hold onto my camera the whole time. It makes it simple to unhook, swivel, and unzip to get your gear out, while keeping it nice and safe. Of course, you can even have the beltbag on it's own, serving as a camera fanny pack. Having the hydration pouch insert is another fantastic add-on. With the way the bag is designed, the hydration pouch has a breathable bottom and layers of fabric and foam; even if your pouch get punctured, your gear will remain dry and safe. The last part worth mentioning are the tripod straps. To be able to carry a tripod while never having to remove and replace it from your transportation is invaluable You never know when that ease of flow will allow you to take the perfect photograph.
ABOUT MINDSHIFT:
MindShift is co-founded by Doug Murdoch, founder, CEO, and lead designer of Think Tank Photo; Mike Sturm, co-founder of Think Tank Photo; Jerry Dodrill, award-winning adventure outdoor photographer; Daniel Beltrá, award-winning conservation photographer; and Brian Erwin, a former Sierra Club staffer and Think Tank Photo’s marketing adviser.
“Our customers will be the devoted community of outdoors people who use photography to tell important stories and chronicle real life adventures,” said MindShift’s Jerry Dodrill. “They are hikers, skiers, and mountaineers, sports, nature and wildlife photographers, travelers, and scientists who rely heavily on their equipment and are passionate about experiencing and preserving the natural heritage of our planet.
“Our designs are the result of extensive field work by our team of top conservation, nature, and adventure photographers. With their input we strive to build the most innovative and functional products on the market, providing protection and accessibility to equipment in even the most intense conditions. As conscientious manufacturers it is our obligation to make products that are long lasting, repairable, and have the least impact on the planet”
MindShift has a full slate of new bags and accessories in development that feature innovative designs and the highest quality materials.
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